The EUROBIKE AWARD is one of the leading international design awards for companies in the bike and mobility industry. New, innovative and forward-looking products are assessed and evaluated by an independent panel of expert judges.
Due to its transparent evaluation process, the award is an important decision-making aid for consumers when making a purchase. In addition, the award provides important independent confirmation of the high level of product innovation, functionality, quality and sustainability. This makes the EUROBIKE AWARD an important marketing tool for both manufacturers and retailers.
This year the EUROBIKE Award will be presented for the 16th time.
|April 15 |
Starting date for registration
From now on, participants can register, set up and submit products online.
|September 15, 23:59 CET |
End of early bird discount
From that moment, the regular entry fee applies.
|October 1, 23:59 CET |
Closing date for registration
All products must be submitted online by the deadline. Submissions after this date will not be accepted!
|All products entered in time are evaluated by an expert panel made up of twelve judges.|
Results of the pre-selection announced
The finalists have been selected and have to send in their products (see LOGISTICS).
Finalists send in their products
Please send the products for the panel meeting to our logistics partner DB Schenker by end of October the latest. You will receive the address with the results of the digital pre-selection.
Judge's panel meeting
|Six expert judges evaluate the final entries, select the most outstanding products and decide on the award winners.|
Entrants are informed of the judges' decision
Please note: News of the award winners must not be publicised before the award ceremony.
|November 24 |
EUROBIKE Award Ceremony
|November 24 - 26 |
Winning products on display
|EUROBIKE, Messe Friedrichshafen, Foyer|
Products submitted late for the digital pre-selection round will not be considered. Products submitted late for the judges' panel meeting will not be considered and therefore have no chance of receiving an award.
Subject to change without notice.
Each entry is subject to an entry fee. The entry fees detailed below are net prices. VAT may apply.
The detailed prices are all-inclusive. There are no hidden fees, for example if a product were to win an award. The only extra charges are for transport of finalist products for the judges panel meeting. This is not included in the entry fee and must be arranged additionally by the participant.
|Exhibitors & Start-Ups*||Non-Exhibitors|
Early Bird**: until September 15, 2020
|Regular Price: until October 1, 2020||190€||580€|
Confirmation of registration from Messe Friedrichshafen is used to determine who are exhibitors and co-exhibitors at EUROBIKE 2020. If a stand registration is cancelled, the EUROBIKE Award entry fee increases.
*Young companies, that have been founded no longer than three years ago (confirmation of business registration or similar required upon registration). Only valid, once the start-up status has been approved and confirmed by Messe Friedrichshafen (see START-UP for details).
**The date of electronic confirmation of a product entry is used to determine special conditions for early submissions (only valid for finally submitted products).
For exhibitors, the entry fee is payable upon receipt of the invoice from Messe Friedrichshafen. The entry fee may either be paid by bank transfer or credit card.
Non-exhibitors and Start-Ups must pay by credit card or PayPal upon submission of their product. Only after payment has been cleared, the product will be entered successfully for the award.
If an award entry has to be cancelled, this may be submitted in writing by the closing date for registration on October 1, 2020. There is no charge.
For entries cancelled from October 2-9, 2020, we charge 50% of the entry fee. Later cancellations mean forfeiting the full entry fee.
All kind of bicycles without e-drive system: MTB, Road Bike, Gravel Bike, Cross Bike, Cargo Bike, Urban Bike, Fitness Bike, Special Purpose Bike, Rickshaw, Folding Bike, Singlespeed, BMX, Dirt Bike, Trekking Bike, Recumbent Bike, Tandem, Tricycle, Child’s Bike, etc.
|All kind of bicycles with e-drive system: MTB, Road Bike, Gravel Bike, Cross Bike, Cargo Bike, Urban Bike, Fitness Bike, Special Purpose Bike, Rickshaw, Folding Bike, Singlespeed, BMX, Dirt Bike, Trekking Bike, Recumbent Bike, Tandem, Tricycle, Child’s Bike, etc.|
|3. APPAREL AND ACCESSORIES|
All parts attached to the body: Jackets, Shirts, Pants, Shoes, Gloves, Glasses, Helmets, Backpacks, etc.
|4. BIKE COMPONENTS|
|All parts about bicycle and mobility: Frames, Handle Bars, Brakes, Gears, Crank Arms, Electrical Components, Pedals, Dynamos, Wheels, Forks, Saddles, Tyres, etc.|
|5. BIKE ACCESSORIES|
|Speedometers, Water Bottles, Bells, Pumps, Grips, Bags, Lights, Locks, Mud Guards, Tool Kits, Glasses, Helmets, etc.|
|6. SUSTAINABILITY - GREEN AWARD|
Everything about sustainability: products, company, production, value chain, campaigns, transport, etc.Entries in this category will be judged primarily from the point of view of sustainability. Therefore only this criterion has to be filled in when submitting.
|7. DIGITAL SOLUTIONS|
|Everything about mobility and cycling - the main thing is digital: apps, concepts, campaigns, communication, networking, software, services, etc.|
|8. MOBILITY SOLUTIONS|
|Everything about the mobility today and tomorrow: sharing concepts, e-scooters, segways, miniature electric vehicles, e-skateboards, mobility and logistics solutions|
|9. START-UP - START-UP AWARD|
|All products, services, etc. from Start-Ups, that have been founded no longer than three years ago (as of the judges' panel meeting).|
The award winning products are exhibited prominently throughout the show in a special display. Winning products from companies not exhibiting at the EUROBIKE are still included in the display. Thus non-exhibitors benefit from an exhibition space for their product innovation. To highlight their innovate product, all winning exhibitors are given a second exhibition area (with details of their main stand at the trade show).
The award ceremony takes place digital.
Prize winners benefit from comprehensive communication services during and after the EUROBIKE show – measures that will raise the profile of your product in the industry, the media and in retail and consumer circles.
Immediately after the winners are announced at the prize-giving ceremony, the online Award Gallery goes live. All winning products and companies will be permanently on display here. The Award Gallery will enable winning products to be found online years after the award.
In addition, award-winning products may be advertised using the EUROBIKE AWARD 2020 logo.* Messe Friedrichshafen and the EUROBIKE provide the logo as a print template. It’s designed for each award winner to use it to print their own advertising and marketing material for their product, for example posters, flyers, hangtags, display material etc.
*(aside from any objection by Messe Friedrichshafen for good cause)
The EUROBIKE AWARD is open to exhibitors, at the EUROBIKE show, as well as Start-Ups and non-exhibitors. All manufacturers and developers of cycling and mobility related products are entitled to enter.
Entries should display an exceptional degree of innovation and quality, and reflect trends influencing the market. There is no limit to the number of products each entrant may submit in the different categories. However, a product may only be entered for one category, i.e. not for multiple categories.
Products entered may not have been on sale for longer than two years prior to the date of the official prize-giving ceremony. Entries that do not fulfil this criterion will be excluded from the award, including retrospectively.
The panel of judges requires fully functioning original products. Larger exhibits may be presented as scale models or with high-quality large-format photos with detail shots.
Prototypes must be clearly labelled as such. If it is only possible to use a product in a restricted manner, this must be clearly indicated.
The entrant is responsible for ensuring that their entry does not violate any patent rights or other third-party property rights.
Start-Ups and student projects from research institutes and universities can apply for the EUROBIKE Award in the special Start-Up Award.
All products entered for this category must also meet the requirements of “WHO CAN PARTICIPATE?” in order to take part.
The selection process for the Start-Ups category is identical to the selection process for the other categories and will be made by the same judges.
Start-Ups benefit from the reduced exhibitor registration fee of €140,- (early registration) or €190,-.
Benefits for Award-Winners
As winner of a Start-Up Award,the award-winning company will receive a variety of prizes in addition to the regular benefits of all award winners (see WHAT ARE THE BENEFITS OF WINNING AN AWARD?). You will find further details here shortly.
You can find all information on the subject of Start-Ups at EUROBIKE on our START-UP website.
|Degree of innovation|
|Is it a completely new product or does it add new qualities to an existing product? Does it have the potential to set new trends?|
|Does the product fulfil all requirements regarding handling, user-friendliness, safety and stability?|
|How appealing are the product’s visual appearance, colour and form?|
|Choice of materials|
|How does the product feel to the touch? What about the materials used, material costs, haptic qualities and durability?|
|What is the relationship between form and function? Do all materials demonstrate high-quality workmanship?|
|Are the materials used, material costs, production techniques and energy use proportionate to the product’s benefits?|
|What is the relationship between price, product performance and customer requirements?|
|Weight / pack size|
|How small or light is the product? Is this proportionate to the product’s intended application?|
|Does the product demonstrate an additional benefit that goes beyond its practical purpose?|
The product description must be in English - a German version is optional.
|PHOTOS AND VIDEO|
Here you can upload two photos of your product and add a video link (optional).
Please select an option for what should happen to your product if it is selected as a finalist.
|CONDITIONS OF PARTICIPATION|
Review the information you have entered about your product. You may, then
|NON-EXHIBITORS & START-UPS|
Non-Exhibitors and Start-Up participants need to enter their credit card details or a PayPal account to finally submit a product.
Once you have entered your product, you will receive confirmation at the email address you provided. This confirmation will also provide details of your Entry ID (a sequential number) which is automatically allocated to every entry.
This number is important. It allows both us and our logistics partner, DB Schenker, to identify your product.Please use the number on all packages sent in. Please quote your Entry ID in all correspondence whether by email or by telephone.
The evaluation process consists of a digital pre-selection round and a judges' panel meeting (final).
During the pre-selection round, twelve experts assess all the entries using a points system. The best entries continue into the final.
The members of the panel have different areas of expertise. Each product is assessed in the pre-selection round by at least four experts according to the following points system:
0 = Product does not score in any evaluation criterion
1 = Product scores in one evaluation criterion, but not above average
2 = Product scores in more than one evaluation criterion, but not above average
3 = Product demonstrates outstanding characteristics in one evaluation criterion
4 = Product demonstrates outstanding characteristics in more than one evaluation criterion
5 = Product convinces all along the line
X = Abstention due to conflict of interests and/or partiality
Products with an average score of at least 2.5 points continue on to the final. Finalists send in their products for assessment so that an expert panel of six judges can test and assess each product carefully during the panel meeting.
The judges for the final were involved in the digital pre-selection round, so they already have an overview of the products. The final (panel meeting) comprises two days of decision making. The six judges decide together which products should receive an award.
The EUROBIKE AWARD is based on a high degree of transparency, credibility and impartiality. All entries are evaluated in a serious and objective manner. Evaluating the products is solely the responsibility of the six judges.
There does not have to be an award for every category. The awards are based on qualitative objectives, not quantitative.
Once the six judges have decided on the EUROBIKE AWARD winners, the GOLD and GREEN Awards are selected from this group. Each member of the panel may nominate up to two products for a GOLD Award from the already selected group of Award winners. However, the final decision for a GOLD Award is made by the entire panel of judges. The GREEN Award is awarded for particularly sustainable achievements.
Once the final decisions have been made, the panel agrees on a statement for each product explaining why it was chosen.
Sending in products only applies to entries that have been chosen in the pre-selection round to continue as finalists. Please wait for confirmation of pre-selection before sending in your product.
Please send your items delivered duty paid (DDP). Costs for transport, insurance and customs duties for import and export must be borne by the participant.
The participant is liable for any damage, loss or additional costs. We recommend every participant to take out transport insurance to cover any possible damage to entries during transport. For goods with a value over € 1,000, we can arrange a Temporary Importation Under Bond (TIB).
The delivery address for finalist products, logistics documents and contact person are only communicated to finalists.
For a finalist product to be submitted, we assume that transport has been organised.
There are different logistic options to choose from:
Option 1 – No return required
The submitted product will become the property of Messe Friedrichshafen after the award competition and will be donated or disposed of appropriately.
Option 2 – Storage and pick up of the product during the EUROBIKE show
Products which do not win an award are stored after the judges' panel meeting.
Pick up will be possible throughout the duration of the trade show from the Schenker office (by the entrance West, opposite Hall A1). Please make sure to bring a document for identification (e.g. business card or ID) when picking up your product.
Individual logistics solutions (e.g. return shipment of your product) may be arranged upon request. Please contact our logistics partner DB Schenker directly - contact person Thomas Liedtke.
Following the judges' panel meeting, all award-winning products are stored free of charge for the EUROBIKE AWARD display. They will be available for collection once the trade show has finished – on November 26, 2020, from 6.00-6.30pm at the award exhibition.