The EUROBIKE AWARD is one of the leading international design awards for companies in the bike and mobility industry. New, innovative and forward-looking products are assessed and evaluated by an independent panel of expert judges.

Due to its transparent evaluation process, the award is an important decision-making aid for consumers when making a purchase. In addition, the award provides important independent confirmation of the high level of product innovation, functionality, quality and sustainability. This makes the EUROBIKE AWARD an important marketing tool for both manufacturers and retailers.

This year the EUROBIKE Award will be presented for the 16th time.


April 15
Starting date for registration

From now on, participants can register, set up and submit products online.

September 15, 23:59 CET
End of early bird discount

From that moment, the regular entry fee applies.

October 1, 23:59 CET
Closing date for registration

All products must be submitted online by the deadline. Submissions after this date will not be accepted!

Digital pre-selection
All products entered in time are evaluated by an expert panel made up of twelve judges.
Results of the pre-selection announced

The finalists have been selected and have to send in their products (see LOGISTICS).

Finalists send in their products 

Please send the products for the panel meeting to our logistics partner DB Schenker by end of October the latest. You will receive the address with the results of the digital pre-selection.

Judge's panel meeting
Six expert judges evaluate the final entries, select the most outstanding products and decide on the award winners.
Entrants are informed of the judges' decision

Please note: News of the award winners must not be publicised before the award ceremony.


November 24
EUROBIKE Award Ceremony
November 24 - 26
Winning products on display
EUROBIKE, Messe Friedrichshafen, Foyer


Products submitted late for the digital pre-selection round will not be considered. Products submitted late for the judges' panel meeting will not be considered and therefore have no chance of receiving an award.

Subject to change without notice.

Each entry is subject to an entry fee. The entry fees detailed below are net prices. VAT may apply.

The detailed prices are all-inclusive. There are no hidden fees, for example if a product were to win an award. The only extra charges are for transport of finalist products for the judges panel meeting. This is not included in the entry fee and must be arranged additionally by the participant.



  Exhibitors & Start-Ups* Non-Exhibitors

Early Bird**: until September 15, 2020


430 €

Regular Price: until October 1, 2020 190€ 580€

Confirmation of registration from Messe Friedrichshafen is used to determine who are exhibitors and co-exhibitors at EUROBIKE 2020. If a stand registration is cancelled, the EUROBIKE Award entry fee increases.

*Young companies, that have been founded no longer than three years ago (confirmation of business registration or similar required upon registration). Only valid, once the start-up status has been approved and confirmed by Messe Friedrichshafen (see START-UP for details).

**The date of electronic confirmation of a product entry is used to determine special conditions for early submissions (only valid for finally submitted products).



For exhibitors, the entry fee is payable upon receipt of the invoice from Messe Friedrichshafen. The entry fee may either be paid by bank transfer or credit card.

Non-exhibitors and Start-Ups must pay by credit card or PayPal upon submission of their product. Only after payment has been cleared, the product will be entered successfully for the award.



If an award entry has to be cancelled, this may be submitted in writing by the closing date for registration on October 1, 2020. There is no charge. 
For entries cancelled from October 2-9, 2020, we charge 50% of the entry fee. Later cancellations mean forfeiting the full entry fee.



All kind of bicycles without e-drive system: MTB, Road Bike, Gravel Bike, Cross Bike, Cargo Bike, Urban Bike, Fitness Bike, Special Purpose Bike, Rickshaw, Folding Bike, Singlespeed, BMX, Dirt Bike, Trekking Bike, Recumbent Bike, Tandem, Tricycle, Child’s Bike, etc.

All kind of bicycles with e-drive system: MTB, Road Bike, Gravel Bike, Cross Bike, Cargo Bike, Urban Bike, Fitness Bike, Special Purpose Bike, Rickshaw, Folding Bike, Singlespeed, BMX, Dirt Bike, Trekking Bike, Recumbent Bike, Tandem, Tricycle, Child’s Bike, etc.

All parts attached to the body: Jackets, Shirts, Pants, Shoes, Gloves, Glasses, Helmets, Backpacks, etc.

All parts about bicycle and mobility: Frames, Handle Bars, Brakes, Gears, Crank Arms, Electrical Components, Pedals, Dynamos, Wheels, Forks, Saddles, Tyres, etc.
Speedometers, Water Bottles, Bells, Pumps, Grips, Bags, Lights, Locks, Mud Guards, Tool Kits, Glasses, Helmets, etc.

Everything about sustainability: products, company, production, value chain, campaigns, transport, etc.

Entries in this category will be judged primarily from the point of view of sustainability. Therefore only this criterion has to be filled in when submitting.
Everything about mobility and cycling - the main thing is digital: apps, concepts, campaigns, communication, networking, software, services, etc.
Everything about the mobility today and tomorrow: sharing concepts, e-scooters, segways, miniature electric vehicles, e-skateboards, mobility and logistics solutions
All products, services, etc. from Start-Ups, that have been founded no longer than three years ago (as of the judges' panel meeting).


The award winning products are exhibited prominently throughout the show in a special display. Winning products from companies not exhibiting at the EUROBIKE are still included in the display. Thus non-exhibitors benefit from an exhibition space for their product innovation. To highlight their innovate product, all winning exhibitors are given a second exhibition area (with details of their main stand at the trade show).

The award ceremony takes place digital.

Prize winners benefit from comprehensive communication services during and after the EUROBIKE show – measures that will raise the profile of your product in the industry, the media and in retail and consumer circles.

Immediately after the winners are announced at the prize-giving ceremony, the online Award Gallery goes live. All winning products and companies will be permanently on display here. The Award Gallery will enable winning products to be found online years after the award.

In addition, award-winning products may be advertised using the EUROBIKE AWARD 2020 logo.* Messe Friedrichshafen and the EUROBIKE provide the logo as a print template. It’s designed for each award winner to use it to print their own advertising and marketing material for their product, for example posters, flyers, hangtags, display material etc.

*(aside from any objection by Messe Friedrichshafen for good cause)


The EUROBIKE AWARD is open to exhibitors, at the EUROBIKE show, as well as Start-Ups and non-exhibitors. All manufacturers and developers of cycling and mobility related products are entitled to enter.

Entries should display an exceptional degree of innovation and quality, and reflect trends influencing the market. There is no limit to the number of products each entrant may submit in the different categories. However, a product may only be entered for one category, i.e. not for multiple categories.

Products entered may not have been on sale for longer than two years prior to the date of the official prize-giving ceremony. Entries that do not fulfil this criterion will be excluded from the award, including retrospectively.

The panel of judges requires fully functioning original products. Larger exhibits may be presented as scale models or with high-quality large-format photos with detail shots.

Prototypes must be clearly labelled as such. If it is only possible to use a product in a restricted manner, this must be clearly indicated.

The entrant is responsible for ensuring that their entry does not violate any patent rights or other third-party property rights.




Start-Ups and student projects from research institutes and universities can apply for the EUROBIKE Award in the special Start-Up Award.

Application requirements:

  1. The Start-Up must not be more than three years old as of the judges’ panel meeting (include a copy of business registration or an equivalent documentation).
  2. Students must provide their enrolment certificate.
  3. The products must not have been exhibited at the EUROBIKE show before.
  4. Applications for a Start-up Award may only be submitted in the Start-Up category.

All products entered for this category must also meet the requirements of “WHO CAN PARTICIPATE?” in order to take part.

The selection process for the Start-Ups category is identical to the selection process for the other categories and will be made by the same judges.

Start-Ups benefit from the reduced exhibitor registration fee of €140,- (early registration) or €190,-.


Benefits for Award-Winners

As winner of a Start-Up Award,the award-winning company will receive a variety of prizes in addition to the regular benefits of all award winners (see WHAT ARE THE BENEFITS OF WINNING AN AWARD?). You will find further details here shortly.

You can find all information on the subject of Start-Ups at EUROBIKE on our START-UP website.

Degree of innovation
Is it a completely new product or does it add new qualities to an existing product? Does it have the potential to set new trends?
Does the product fulfil all requirements regarding handling, user-friendliness, safety and stability?
How appealing are the product’s visual appearance, colour and form? 
Choice of materials
How does the product feel to the touch? What about the materials used, material costs, haptic qualities and durability?
What is the relationship between form and function? Do all materials demonstrate high-quality workmanship?
Are the materials used, material costs, production techniques and energy use proportionate to the product’s benefits?
Price-performance ratio
What is the relationship between price, product performance and customer requirements?
Weight / pack size
How small or light is the product? Is this proportionate to the product’s intended application?
Added value
Does the product demonstrate an additional benefit that goes beyond its practical purpose?
  • Product name
  • Which category is the product entered in?
  • Details of the manufacturer
  • Manufacturer’s website

The product description must be in English - a German version is optional.

  • Descriptive product title with max. 70 characters
  • Product description with max. 700 characters
  • The quicker the panel understands the unique features of your product, the greater its chance of winning. Focus on the unique features of your product. Describe your product's USPs in short. Bullet points are OK. Avoid using marketing phrases.
  • Retail Price
  • Weight / Pack size
    Information regarding price, weight and pack size are intended to help the panel make their decision. Should your product win an award, this information will not be publicized.

Here you can upload two photos of your product and add a video link (optional).

  • Please consider, that the judges need to evaluate over 400 submissions in the digital pre-selection round, so product photos and a video can be essential to help the judges quickly get a clear image of your product and its main features.
  • The photos may be uploaded as JPG, PNG or TIF files. We recommend using a full HD resolution. Your file should have at least 800 x 600 or 600 x 800 pixels.
  • This section gives you an additional opportunity to briefly explain your product’s outstanding features with regards to the evaluation criteria. Please fill out at least three criteria.
  • Please provide the invoice address and VAT identification number for companies domiciled in the European Union.
  • Are you an exhibitor at the EUROBIKE, Start-Up or non-exhibitor?

Please select an option for what should happen to your product if it is selected as a finalist.

  • No return required: You do not want your product returned after the judges panel meeting
  • Storage and pick up of the products during the trade show – Products which do not win an award can be picked up from the DB Schenker office (by the entrance west, opposite Hall A1) during regular opening hours on all trade show days. Please make sure to bring a document for identification (e.g. business card or ID) when picking up your product. Awarded products can be picked up directly from the award exhibition area at the end of the last trade show day.
  • Individual logistics solutions (e.g. shipping of your product) may be arranged upon request. Please contact Thomas Liedtke from DB Schenker.
  • Confirm the Conditions of participation

Review the information you have entered about your product. You may, then

  • submit your entry - submission must be completed here for the product to participate
  • save as draft.

Non-Exhibitors and Start-Up participants need to enter their credit card details or a PayPal account to finally submit a product.    


Once you have entered your product, you will receive confirmation at the email address you provided. This confirmation will also provide details of your Entry ID (a sequential number) which is automatically allocated to every entry.

This number is important. It allows both us and our logistics partner, DB Schenker, to identify your product.Please use the number on all packages sent in. Please quote your Entry ID in all correspondence whether by email or by telephone.










  • Choose the product carefully. Is it innovative? Is it truly unique? Does it meet the assessment criteria for an award (not all criteria are of relevance for each category)?
  • Details matter: be sure to include all of the important product information such as weight, size or packaging dimensions.
  • Approach your entry like a sales pitch: the expert judging panel will be reviewing several hundred entries – so restrict yourself to a short but powerful text. Make sure that the judges can quickly grasp your product’s special qualities. Avoid marketing phrases when describing the product.
  • A picture says more than a thousand words: you can upload up to two photos for each product entered. Use this opportunity to display your product’s unique qualities.
  • Get things moving! We recommend that you also make use of the optional video upload – particularly for products that need to be explained. Instead of a professional marketing video, it’s better to use an authentic clip – perhaps a short statement from the product manager. That has far more impact and will help the judging panel to quickly grasp the product’s special features. (Maximum video length: 3 minutes).

Contact Person

Johannes Schürle Key Account & Retail Services
+49 7541 708432
+49 7541 708-2432

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