The EUROBIKE AWARD is one of the leading international design awards for companies in the bike industry. New and innovative products are assessed and evaluated by an independent panel of expert judges.

Due to its transparent evaluation process, the award is an important decision-making aid for consumers when making a purchase. In addition, the award provides important independent confirmation of the high level of product innovation, functionality, quality and sustainability. This makes the EUROBIKE AWARD an important marketing tool for both manufacturers and retailers.

This year sees already the 14th edition of the EUROBIKE AWARD.

Prize winners benefit from comprehensive communication services during and after the EUROBIKE show – measures that will raise the profile of your product in the industry, the media and in retail and consumer circles.

The award winning products are exhibited prominently throughout the show in a special display. Winning products from companies not exhibiting at the EUROBIKE are still included in the display. To highlight their innovate product, all winning exhibitors are given a second exhibition area (with details of their main stand at the trade show).

The award ceremony takes place on the first day of the EUROBIKE show. This is followed by an industry get-together for all prizewinners to celebrate, exchange ideas and network.

Immediately after the winners are announced at the prize-giving ceremony, the online Award Gallery goes live. All winning products and companies will be permanently on display here. The Award Gallery will enable winning products to be found online years after the award.

In addition, award-winning products may be advertised using the EUROBIKE AWARD 2018 logo.* Messe Friedrichshafen and the EUROBIKE provide the logo as a print template. It’s designed for each award winner to use it to print their own advertising and marketing material for their product, for example posters, flyers, hangtags, display material etc.

* (aside from any objection by Messe Friedrichshafen for good cause)

The EUROBIKE AWARD is open to both exhibitors and non-exhibitors at the EUROBIKE show. All manufacturers and developers of bike-related products are entitled to enter.

Entries should display an exceptional degree of innovation and quality, and reflect trends influencing the market. There is no limit to the number of products each entrant may submit in the different categories. However, a product may only be entered for one category, i.e. not for multiple categories.

Products entered may not have been on sale for longer than two years prior to the date of the official prize-giving ceremony. Entries that do not fulfil this criterion will be excluded from the award, including retrospectively.

The panel of judges requires fully functioning original products. Larger exhibits may be presented as scale models or with high-quality large-format photos with detail shots.

Prototypes must be clearly labelled as such. If it is only possible to use a product in a restricted manner, this must be clearly indicated.

The entrant is responsible for ensuring that their entry does not violate any patent rights or other third-party property rights.

Entry Conditions

Start-ups and student projects from research institutes and universities can apply for a Start-up Award.

Application requirements:

  1. The start-up must not be more than three years old as of the judges’ panel meeting (include a copy of business registration or an equivalent documentation).
  2. Students must provide their enrolment certificate.
  3. The products must not have been exhibited at the EUROBIKE show before.
  4. Applications for a Start-up Award may only be submitted in the start-up category.

All products entered for this category must also meet the requirements of “WHO CAN ENTER?” in order to take part.

The selection process for the start-ups category is identical to the selection process for the other categories: The judges will decide which entries continue on to the final during a preliminary selection round (see EVALUATION PROCESS). The chosen start-ups only submit their products for the final judges' panel meeting after this.

Start-ups can enter products for the reduced exhibitor registration fee of €140 (early registration) or €190.

The participation for the Start-Up Award includes free entry to the Eurobike show on July 7 & 8.


Next to the regular benefits for award winners (see WHAT BENEFITS DOES AN AWARD OFFER?), Start-up Award winners will receive an additional communication package worth approx. €1.500. This includes a web banner placement on the EUROBIKE website as well as a feature on our social media channels (files and content need to be provided by the Award winner). With these additional benefits, we aim to specifically support young companies and offer them a relevant platform to present their innovations.

In addition, all start-up winners receive complimentary exhibition space at VELOBerlin 2019.

Take a look at all benefits participating as start-up on our START-UP website.

NEW in 2018

For the first time, participants in the start-up category have the opportunity to present their products directly to trade visitors in a special event that will be part of the extensive supporting program on the day prior to the first trade show day. All start-ups, whose product has successfully made it through the pre-selection round, will be invited to showcase their innovation in a three-minute-pitch to trade visitors as well as the judging panel. As part of this event, the award winners in the Start-Up category will be determined and announced.

Start-Up Academy

In addition, the EUROBIKE Academy program will be expanded by the first “Start-Up Academy”, which will take place on the previous day of the trade show – Saturday, July 7 – and on the first trade show day – Sunday, July 8. It offers young companies of the cycling industry information about financing, networking, industry cooperations and best practice cases in a concise seminar and workshop program. The agenda will be communicated in time prior to the trade show.

For more information please visit:

Mountain Bikes
Race/Cross-Country, Marathon, Tour, All-Mountain, Endure, Freerider
Cross Bikes
Trekking Bikes, Traveler Bikes, Fitness Bikes, Speed Bikes
Race Bikes
Road Bikes, Triathlon Bikes, Time Machines, Cyclocross
Urban Bikes
City Bikes, Folding Bikes, Cruiser, Design Bikes, Singlespeed, Fixies, BMX, Cargo Bikes, Family Transportation
Special-Purpose Bikes
Recumbent Bikes, Trishaws, Velomobiles, Tandems, Trikes etc. 
E-Bikes & Pedelecs
Mountain Bikes, Cross Bikes, Racing Bikes, Urban Bikes, Special-Purpose Bikes, Rechargeable Batteries, Pedal Sensors, Brakes etc. 
Jackets, Shirts, Pants, Shoes, Gloves etc. 
Bike Components
Frames, Handle Bars, Brakes, Gears, Crank Arms, Electrical Components, Pedals, Dynamos, Wheels, Forks, Saddles etc.
Speedometers, Water Bottles, Bells, Pumps, Grips, Bags, Lights, Locks, Mud Guards, Tool Kits, Glasses, Helmets, Tyres etc. 
Concepts & Services
Advertising Campaigns, Concept Ideas, Communication Device, Intercommunication, Software Applications etc.  
Products from start-ups, which are not more than three years old (as of the judges' panel meeting). 

The evaluation process consists of a digital pre-selection round and a judges' panel meeting (final).
During the pre-selection round, twelve international experts assess all the entries using a points system. The best entries continue into the final.

The members of the panel have different areas of expertise. Each product is assessed in the pre-selection round by at least four experts according to the following points system:

0 = Product does not score in any evaluation criterion
1 = Product scores in one evaluation criterion, but not above average
2 = Product scores in more than one evaluation criterion, but not above average
3 = Product demonstrates outstanding characteristics in one evaluation criterion
4 = Product demonstrates outstanding characteristics in more than one evaluation criterion
5 = Product convinces all along the line

X = Abstention due to conflict of interests and/or partiality

Products with an average score of at least 2.5 points continue on to the final. Finalists send in their products for assessment so that an expert panel of six judges can test and assess each product carefully during the panel meeting.

The judges for the final were involved in the digital pre-selection round, so they already have an overview of the products. The final (panel meeting) comprises two days of decision making. The six judges decide together which products should receive an award.

The EUROBIKE AWARD is based on a high degree of transparency, credibility and impartiality. All entries are evaluated in a serious and objective manner. Evaluating the products is solely the responsibility of the six judges.

There does not have to be an award for every category. The awards are based on qualitative objectives, not quantitative.

Once the six judges have decided on the EUROBIKE AWARD winners, the GOLD and GREEN Awards are selected from this group. Each member of the panel may nominate up to two products for a GOLD Award from the already selected group of Award winners. However, the final decision for a GOLD Award is made by the entire panel of judges. The GREEN Award is awarded for particularly sustainable achievements.

Once the final decisions have been made, the panel agrees on a statement for each product explaining why it was chosen.

Degree of innovation
Is it a completely new product or does it add new qualities to an existing product? Does it have the potential to set new trends?
Does the product fulfil all requirements regarding handling, user-friendliness, safety and stability?
How appealing are the product’s visual appearance, colour and form?
Choice of materials
How does the product feel to the touch? What about the materials used, material costs, haptic qualities and durability?
What is the relationship between form and function? Do all materials demonstrate high-quality workmanship?
Are the materials used, material costs, production techniques and energy use proportionate to the product’s benefits?
Price-performance ratio
What is the relationship between price, product performance and customer requirements?
Weight/ pack size
How small or light is the product? Is this proportionate to the product’s intended application?
Added value
Does the product demonstrate an additional benefit that goes beyond its practical purpose?
February 26th, 2018
Starting date for registration
From now on, participants can register, set up and submit products online.
June 4th, 2018, 23:59 CET
Closing date for registration
All products must be submitted online by the deadline.
June 5th - 10th, 2018
Digital pre-selection
All products entered in time are evaluated by an international expert panel made up of twelve judges.
June 11th, 2018
Results of the pre-selection round announced
The finalists are announced and requested to send in their products.
June 11th - 22nd, 2018
Finalists send in products
Please send products for the final to our logistics partners Schenker by June 22nd the latest (see LOGISTICS).
June 26th - 27th, 2018
Judges' panel meeting
Six expert judges evaluate the final entries, select the most outstanding products and decide on the award winners.
June 28th, 2018
Entrants are informed of the judges’ decisions
Please note: News of the award winners must not be publicised before the award ceremony.
July 7th, 2018, 15:00 CET
Start-up Pitch Event 
EUROBIKE, Messe Friedrichshafen, Foyer East
July 8th, 2018, 18:00 CET
Award ceremony
EUROBIKE, Messe Friedrichshafen, Foyer East
July 8th - 10th, 2018
Winning products on display
EUROBIKE, Messe Friedrichshafen, Foyer West

The deadlines are final. No extra time has been planned. There will be no extensions, whatever the reason for late entry might be.

Products submitted late for the digital pre-selection round will not be considered. Products submitted late for the judges' panel meeting will not be considered and therefore have no chance of receiving an award.

Each entry is subject to an entry fee. The entry fees detailed below are net prices. VAT may apply.

The detailed prices are all-inclusive. There are no hidden fees, for example if a product were to win an award. The only extra charges are for transport of finalist products for the judges panel meeting. This is not included in the entry fee and must be arranged additionally by the participant.


Special conditions for early submissions up to May 8th, 2018 (23:59 CET):

für (co-)exhibitors at EUROBIKE 2018140 €
for start-ups*140 €
for non-exhibitors430 €

The date of electronic confirmation of a product entry is used to determine special conditions for early submissions (only valid for finally submitted products).

For entries received from May 9th - June 4th, 2018, the regular entry fee applies:

für (co-)exhibitors at EUROBIKE 2018190 €
for start-ups*190 €
for non-exhibitors580 €

Confirmation of registration from Messe Friedrichshafen is used to determine who are exhibitors and co-exhibitors at EUROBIKE 2018. If a stand registration is cancelled, the EUROBIKE Award entry fee increases.

*Young companies, that have been founded no longer than three years ago (confirmation of business registration or similar required upon registration), can submit their products in the start-up category and will benefit from the same reduced entry fees as (co-)exhibitors. Only valid, once the start-up status has been approved and confirmed by Messe Friedrichshafen (see START-UP for details).



For exhibitors, the entry fee is payable upon receipt of the invoice from Messe Friedrichshafen. The entry fee may either be paid by bank transfer or credit card.

Non-exhibitors and start-ups must pay by credit card or PayPal upon submission of their product. Only after payment has been cleared, the product will be entered successfully for the award.



If an award entry has to be cancelled, this may be submitted in writing by the closing date for registration on June 4th, 2018. There is no charge. 
For entries cancelled from June 5th - 10th, 2018, we charge 50% of the entry fee. Later cancellations mean forfeiting the full entry fee.

Sending in products only applies to entries that have been chosen in the pre-selection round to continue as finalists. Please wait for confirmation of pre-selection on June 11th, 2018 before sending in your product.

Please send your items delivered duty paid (DDP). Costs for transport, insurance and customs duties for import and export must be borne by the participant.

The participant is liable for any damage, loss or additional costs. We recommend every participant to take out transport insurance to cover any possible damage to entries during transport. For goods with a value over € 1,000, we can arrange a Temporary Importation Under Bond (TIB).

The delivery address for finalist products, logistics documents and contact person are only communicated to finalists.

For a finalist product to be submitted, we assume that transport has been organised.
There are different logistic options to choose from:

Option 1 – No return required
The submitted product will become the property of Messe Friedrichshafen after the award competition and will be donated or disposed of appropriately.

Option 2 – Storage and pick up of the product during the EUROBIKE show
Products which do not win an award are stored after the judges' panel meeting.
Pick up will be possible throughout the duration of the trade show from the Schenker office (by the entrance West, opposite Hall A1). Please make sure to bring a document for identification (e.g. business card or ID) when picking up your product.

Individual logistics solutions (e.g. return shipment of your product) may be arranged upon request. Please contact our logistics partner DB Schenker directly - contact person Thomas Liedtke.

Following the judges' panel meeting, all prize-winning products are stored free of charge for the EUROBIKE AWARD display. They will be available for collection once the trade show has finished – on July 10, 2018, from 18:30 at the award exhibition in Foyer West.

The official EUROBIKE Award prize-giving ceremony will be held at 17:30 on Sunday, July 8th, 2018, in Foyer East, during the EUROBIKE show in Friedrichshafen.

It's followed by an industry get-together for all EUROBIKE prize winners to celebrate, exchange ideas and network.

All prize-winning products will be on display in Foyer West during the complete duration of the trade show. The special display is open to industry visitors from around the world as well as national and international press and media representatives.

  • Product name
  • Which category is the product entered in?
  • Who is the manufacturer? Which country do they come from?
  • Manufacturer’s website


The product description must be in English - a German version is optional.

  • Descriptive product title with max. 70 characters
  • Product description with max. 700 characters
  • The quicker the panel understands the unique features of your product, the greater its chance of winning. Focus on the unique features of your product. Describe your product's USPs in short. Bullet points are OK. Avoid using marketing phrases.
  • Recommended Retail Price
  • Weight/ Pack size
    Information regarding price, weight and pack size are intended to help the panel make their decision. Should your product win an award, this information will not be publicized.


Here you can upload two photos of your product and add a video link (optional).

  • Please consider, that the judges need to evaluate over 450 submissions in the digital pre-selection round, so product photos and a video can be essential to help the judges quickly get a clear image of your product and its main features.
  • The photos may be uploaded as JPG, PNG or TIF files. We recommend using a full HD resolution. Your file should have at least 800 x 600 or 600 x 800 pixels.
  • The video can be a vital tool to give more insight into product details and outline unique features that require in-depth explanation. Keep it at a maximum length of three minutes and provide all information in English use subtitles where applicable.

  • This section gives you an additional opportunity to briefly explain your product’s outstanding features with regards to the evaluation criteria. Please fill out at least three criteria.

  • Please provide the invoice address and VAT identification number for companies domiciled in the European Union.
  • Are you an exhibitor at the EUROBIKE?


Please select an option for what should happen to your product if it is selected as a finalist.

  • No return required: You do not want your product returned after the judges panel meeting
  • Storage and pick up of the products during the trade show – Products which do not win an award can be picked up from the Schenker office (by the entrance west, opposite Hall A1) during regular opening hours on all trade show days. Please make sure to bring a document for identification (e.g. business card or ID) when picking up your product. Awarded products can be picked up directly from the award exhibition area at the end of the last trade show day.
  • Individual logistics solutions (e.g. shipping of your product) may be arranged upon request. Please contact Thomas Liedtke from Schenker.


Review the information you have entered about your product. You may, then

  • submit your entry or
  • save as draft.


Non-Exhibitors and start-up participants need to enter their credit card details or a PayPal account to finally submit a product.    


Once you have entered your product, you will receive confirmation at the email address you provided. This confirmation will also provide details of your Entry ID (a sequential number) which is automatically allocated to every entry.

This number is important. It allows both us and our logistics partner, Schenker, to identify your product.Please use the number on all packages sent in. Please quote your Entry ID in all correspondence whether by email or by telephone.

Example: Entry ID: EB18-001-0213
EB18 = EUROBIKE Award 2018
001 =Category 1
0213 =Sequential number of all entries

Naturally, the judges base their decisions on the quality of a product. However, it makes sense to present your product in the best possible light by getting your entry right. Taking these 5 tips into account will help raise the chances for a successful submission.


  • Choose the product carefully. Is it innovative? Is it truly unique? Does it meet all the assessment criteria for an award (see EVALUATION CRITERIA)?

  • Details matter: be sure to include all of the important product information such as weight, size or packaging dimensions.

  • Approach your entry like a sales pitch: the expert judging panel will be reviewing several hundred entries – so restrict yourself to a short but powerful text. Make sure that the judges can quickly grasp your product’s special qualities. Avoid marketing phrases when describing the product.

  • A picture says more than a thousand words: you can upload up to two photos for each product entered. Use this opportunity to display your product’s unique qualities.

  • Get things moving! We recommend that you also make use of the optional video upload – particularly for products that need to be explained more in-depth. Instead of a professional marketing video, it’s better to use an authentic clip – e.g. a short statement from the product manager. That has far more impact and will help the judging panel to quickly grasp the product’s special features. (maximum video length: 3 minutes).

Register now

If you submitted a product for the award in the past, then you will be able to enter using your existing username and password. If you have forgotten your username or your password, you can request that it is sent to you via email. The closing date for registration is June 4th, 2018, 23:59 CET.

Register now

Kontakt AWARD

Julian Pfeiffer Projektreferent Award
+49 7541 708 382
+49 7541 708 2382