An international panel of bicycle experts with backgrounds in media, design, retail and industry assesses all submissions for the EUROBIKE AWARD. During a two-stage evaluation process consisting of a digital pre-selection and a panel meeting, the judges select the most outstanding innovations, which they honour with an EUROBIKE AWARD, GOLD Award, GREEN Award and Start-Up Award.

All winning products from the last years can be seen in our Award Gallery.


Digital Pre-Selection and Jury Meeting

Eugene Maslov

Lead Designer, Munich Studio Designworks, a BMW Group Company, Russia
Curious. Restless. Eugene.
Eugene Maslov works in the Munich team of BMW Group subsidiary Designworks. In his role as Lead Designer, he has been involved in a vast array of mobility projects from cars to bikes to solutions for future micro mobility. He was the lead designer on the BMW folding bikes created especially for the London Olympics in 2012, involved in the development of three bike generations of the BMW bike family and is a sought after consultant when it comes to visionary mobility concepts no matter the industry. The son of a bycicle enthusiast, inventor and tech patent specialist studied at the Institute of Technologies and Art in Togliatti, Russia and at Togliatti Art School.
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Eric Poscher-Mika

Sociologist, Author and Bike Retailer, Austria
Since 2011 Eric Poscher-Mika’s career has centered on cargo bikes as an author, trader, mechanic, initiator and co-author (with Juergen Ghebrezgiabiher) of the first reference book, Cargobike Boom. He advises users, municipalities and manufacturers on matters relating to cargo bikes, he is the founder of the cargo bike sharing platform Fairvelo, and runs a specialist store for bicycle mobility, VORRADELN, in Dornbirn, Austria.
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Andrea Reidl

Journalist, Moderator and Author, Germany
Andrea Reidl is a journalist, moderator and author. She works for various newspapers, magazines and online media such as Zeit Online, Cicero, Karl and RiffReporter. She specializes in bicycle traffic and sustainable mobility in cities. She lives with her family near Hamburg without a car, but with lots of bicycles.
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James McKnight

Writer and Publisher, UK
James comes from a background of downhill, cross country and enduro racing and also worked for a number of years as a mountain bike guide in Spain and Italy. This experience later led to full-time work as a reviewer, writer and editor for a number of publications, notably Bike Magic (Editor) and Dirt Magazine (Deputy Editor). He now works as a freelance writer and editor for a range of cycling media, putting together destination guides, product news and reviews, event reports and more. In his spare time, James runs brand events and has his own publishing firm, Misspent Summers, producing annuals from World Cup MTB and Enduro World Series racing.
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Bernd Eisenschmidt

Bicycle Expert, Germany
After qualifying as a master craftsman, Bernd Eisenschmidt opened a bicycle retail store in Konstanz. In 1995, he was sworn in by the Konstanz Chamber of Guilds and the Hochrhein-Bodensee Chamber of Industry & Commerce as a “publicly appointed and sworn expert”. After working on its development for several years, he set up the GEFASI Institute (Institute for Quality Assurance and Certified Bicycle Safety) whose mission is to increase the safety standards of bicycles and child transporters, as well as their components and accessories. Bernd Eisenschmidt has also been involved in the area of development, acting for a number of years as an advisor to the HTWG (University of Applied Sciences Konstanz). In recent years, his focus has been on expanding his expert activities in the area of carbon materials and e-bikes.
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Sam Humpheson

Mechanic and co-founded of Look mum no hands!
Sam is a bicycle mechanic with 25 years in the industry, he co-founded Look mum no hands! in 2009. The London cafe/bar/bicycle workshop was one of the first of it's kind, embracing all aspects of cycling culture.
Sam is a bike commuter, a road racer, and sometimes just rides a bike for fun.
To the website

Digital Pre-Selection Only

Sissi Pärsch

Journalist, Germany
Sissi Pärsch is a freelance author focusing on sports, culture and travels. She is a contributing editor for BIKE, EMTB and Bergwelten as well as platforms such as and She has also worked as a documentary scriptwriter for Servus TV, as a travel consultant and has initiated the eMTB-Tourismus Studientage. With a PhD in English Studies she taught at the University of Augsburg before moving into the sports industry as a PR consultant.
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Marta Villa

Sports Journalist, Italy
Marta Villa has been a sports journalist since 2001, collaborating with the most important Italian cycling and outdoor magazines. After earning a degree in Philosophy with a Social Communication specialization, the Italian started working for B2C and B2B cycling magazines (Bike4Trade, Bicitech Magazine). Further cooperations include the Italian Runner’s World Magazine, which Marta has been involved in since the first issue, and press agency work for professional MTB teams like Colnago. Over the years, she also gained experience with the communication departments of brands like Specialized, Liv and rh+.
As the founder of – the first and only Italian website fully dedicated to the female sports world (culture, products, trends, people, tips and more) – Marta is mainly focusing on woman-specific products.
To the website

Dirk Zedler

Certified Engineer and publicly appointed and inaugurated expert for bicycles and e-bikes, Germany
Having started working as temporary staff in a bike shop more than 30 years ago, Dirk Zedler, today, is the CEO of the company “Gesellschaft der Fahrrad-Sachverständigen mbH” and the Zedler Institute for Bicycle Technology and Safety. The company group’s services range from official assessments, journalism and technical documentation to the production of technical testing systems and a comprehensive test lab. This extensive portfolio has earned them an excellent reputation and a strongly growing number of customers in the international cycling industry.
Publications by the still active cyclist in leading industry magazines and the development of innovative testing systems for performance and safety have improved cycling and e-bike technology verifiably.
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Wolfgang Hohmann

Bicycle retailer - Wolfi's Bike Shop, Germany/Dubai
Wolfgang Hohmann has been in bicycle retail for the past 30 years. He founded his first shop “Wolfi’s Bike Shop” in Heitersheim, Germany, in 1988. 16 years ago he decided to leave his home country and start from scratch in Dubai. His mission: to bring bicycle culture to the Middle East and to share his passion for bikes with the locals. Wolfi’s Bike Shop Dubai was born. Having started in Dubai at first, the German, nowadays, sells bikes of all categories to the neighboring countries of the United Arab Emirates, as well. Among his customers are also high-ranked representatives of the Arab kingdom.
Meanwhile, cycling culture has arrived in Dubai and the UAE – with traffic-free training courses purposefully built for cyclists and a number of cycling events throughout the year a true cycling community has been established. Having followed his vision, Wolfgang together with his team has had a major impact on this progression.
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Cat Heraty

Independent design professional, Cat Heraty designs, UK
Cat Heraty has 13 years experience as an apparel design consultant for many British active brands. Having worked across most categories, including outdoor and cycling kit, she has consulted on many start-ups and has an eye for product innovation, colour and ranging. Her specialism is in realising coherent messages from concept through to end product to ensure collections work together.
Cat is a cyclist and has competed in numerous endurance events, including ironman distance.
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Tarek Rasouli

Managing Director rasoulution GmbH, Germany
Tarek is a former professional BMX- and mountain bike rider, important influencer in the international bike scene and Managing Director of the sports marketing and communication agency rasoulution in Munich.
During his career as professional BMX and MTB rider, he was able to celebrate numerous successes, such as German National BMX Champion and a 4th place at the World Championships. In addition to competing in various events, he started working as test rider, bike model, rode in a number of MTB shows for different manufacturers and was featured in several film productions.
Despite being confined to a wheelchair, after a crash 2002, he stayed active in the bike scene and started to write for “bike Magazin” as well as “Freeride Magazin”. In 2005 he founded the sports marketing and communication agency rasoulution, including world class athletes as clients like Danny McAskill and Fabio Wibmer. Tarek also founded the Freeride Mountain Bike Association (FMBA) and is an ambassador of the Wings for Life Foundation.
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Contact Person

Julian Pfeiffer Project Coordinator OUTDOOR Friedrichshafen / EUROBIKE Award
+49 7541 708 382
+49 7541 708 2382

Other links

Award Gallery
Mailing List